This isn’t for Strava KOMs. It’s not to raise your fitness ceiling, to stay with the front pack group and it sure as hell ain’t for Instagram likes.

It’s for you. Your soul. Your raison d’etre. To just go… out. Out into the world, a place where there are no spreadsheets. No pressure, no timeclock, stoplights, no deadlines, no finish lines. Just the joy that comes from hot coffee, good company, open roads and good times.

Video: OBED Bikes